Logo of Ideas

Last week in class, after we finished the visual story, we started a new project dealing with the same concepts. But instead we had to first write down words any object or action we could think of that early in the morning. My list was pretty long thankfully I had breakfest that morning. Then came the part where we got to draw. We had to draw all the words we came up with and using simple shapes like circles, squares, and triangles. As we sketched, we were suppose to see the similarities in shape of the objects because in the end we were going to have to combined two or more objects for a logo but we were not to stick to one idea because an idea for a drawing could hit you at any moment during the first week. Then we had to do about ten or more drawings until we narrowed it down to a few drawings. I ended up with a campfire that looks like a spider and a man on a horse-drawn underware carriage. I have not decided which one I like the best but I am leaning more towards the spider fire.

Gestalt

Gestalt- Theory that makes unity and varity possible.

Gestalt means "form" or "whole" in German.

Gestalt deals with visual perception and the relationship

between the parts and the whole composition.

The key principles of Gestalt are Emergence, Retification, multistabilty, and invariance.

Gestalt is broken down into laws of study:

Closure: the mind supplies the missing part of the composition

Continuance: the eye traces the direction it moves in

Similarity: objects that look the same as one another

Proximity: when objects are close together they tend to be grouped together

Symmetry: objects that are symmetical are perceived collectively.

Common Fate: objects with that same moving direction are perceived as a collective or unit.

*Image used from yahoo search*

http://www.etsimo.uniovi.es/hypvis/vision/gestalt.gif